Instant Karma
260 Orchard Rd, The Heeren #05-12
T. 6734 8807
http://www.instantkarmaonline.com

With cheeky designs and slogans like ‘I love (picture an image of a kitten) emblazoned across the chest of its mini T-shirts, this homegrown label has become quite a hit in the street style scene as well as women-inclined women. Rumour has it one of the owners is gay.

NewUrbanMale.com
- 260 Orchard Road #04-08, The Heeren Shops
- 260 Orchard Road, #04-02 The Heeren Shops
- 1 Raffles Link, B1-17 Citylink Mall
- 1 Raffles Link, B1-11 Citylink Mall
- #01-01 The New Cathay
T. 6738 8329
http://www.newurbanmale.com

Another homegrown label tooting tongue-in-cheek designs, gay men flock to NewUrbanMale for its large selection of imported underwear from JM and Go Softwear to aussieBum and 2Xist, as well as its loud and proud shout outs stamped on their flatteringly cut T-shirts that look especially fab on ripped Muscles Marys. Of late, the girls have been increasingly catered for with designs that (wink-wink) clues you in on their same-sex preference. Much of the brand’s success, however, is attributed to its dual-appeal to the straight crowd as well. Besides single-handedly popularising Havaianas flip-flops in Singapore, NewUrbanMale.com also carries a wide array of sexy swimwear and cult T-shirt labels like David & Goliath.

Inphinite
1 Queensway, Queensway Shopping Centre #01-38
T. 64763898